OBG makes Betsson.com the world’s largest mobile casino

Betsson’s subsidiary has developed a new front-end technology, “One Betsson Group” (OBG). This in combination with improved design and layout has made it possible for Betsson.com’s new mobile casino to include more than 800 games — making it the largest in the world.

Betsson operates a multi-brand strategy and the subsidiaries’ brands should always offer the best customer experience in the industry. OBG is, in its simplest form, a component layer that will sit between the proprietary technology platform Techsson and the different brand front-ends. OBG enables faster launch of games, functionality and improved user experience across brands, channels and countries.

The first brand to be built on OBG is Betsson.com’s mobile casino. The new mobile casino offers more games than any other mobile casino in the world and also offers improved search, filtering, favouriting, personalisation and recommendation.

“The success of Betsson Group’s multi-brand strategy is dependent on a scalable technology. The introduction of Techsson reduced platform cost per user. OBG is taking scalability to the next level as it makes improvement of the user experience more efficient. We firmly believe this casino is bringing Betsson.com to the forefront of the industry — and the rest of the Betsson brands are to follow suit,” says Ulrik Bengtsson, CEO and President of Betsson AB.

 

For further information, please contact:

Ulrik Bengtsson, CEO and President Betsson AB, +46 (0)8 506 403 00

Pia Rosin, VP Corporate Communication Betsson AB
+46 (0)73 600 85 00, pia.rosin@betssonab.com

More News​

Knutsson Holdings breddar portföljen och investerar i skogsmark

Fyra fastigheter på en totalarea av 520 ha bolagsskog har nu förvärvats av Knutsson Holdings AB. Förvärvet innebär att Knutsson Holdings diversifierar sitt innehav där både noterade och onoterade bolag finns representerade. ”Investeringen är långsiktig och just skogssektorn är något vi fått upp ögonen för”, säger Michael Knutsson, CEO på

Read More

Knutsson Holdings utökar sitt ägande i Checkin.com

Mjukvarubolaget Checkin.com har nu säkrat ett kapitaltillskott om 45 miljoner kronor inför sin notering på First North den 20 maj. Däremot var intresset att delta i nyemissionen 20 gånger högre, uppger bolaget, som har Erik Selin, Knutsson Holdings och Tin Fonder på ägarlistan. Svenska Checkin.com, som tidigare hette Regily, har

Read More

Knutsson Holdings invest in Berlin based Unicorn Workspaces

Unicorn Workspaces successfully closes Series A financing. The flexoffice provider raises a total of 15 million euros. The round is led by private equity firm Knutsson Holdings AB and Berlin-based venture capitalist WestTech Ventures. In addition to other venture capital funds, IBB Capital and MBG are also participating as investors.

Read More