OBG makes Betsson.com the world’s largest mobile casino

Betsson’s subsidiary has developed a new front-end technology, “One Betsson Group” (OBG). This in combination with improved design and layout has made it possible for Betsson.com’s new mobile casino to include more than 800 games — making it the largest in the world.

Betsson operates a multi-brand strategy and the subsidiaries’ brands should always offer the best customer experience in the industry. OBG is, in its simplest form, a component layer that will sit between the proprietary technology platform Techsson and the different brand front-ends. OBG enables faster launch of games, functionality and improved user experience across brands, channels and countries.

The first brand to be built on OBG is Betsson.com’s mobile casino. The new mobile casino offers more games than any other mobile casino in the world and also offers improved search, filtering, favouriting, personalisation and recommendation.

“The success of Betsson Group’s multi-brand strategy is dependent on a scalable technology. The introduction of Techsson reduced platform cost per user. OBG is taking scalability to the next level as it makes improvement of the user experience more efficient. We firmly believe this casino is bringing Betsson.com to the forefront of the industry — and the rest of the Betsson brands are to follow suit,” says Ulrik Bengtsson, CEO and President of Betsson AB.

 

For further information, please contact:

Ulrik Bengtsson, CEO and President Betsson AB, +46 (0)8 506 403 00

Pia Rosin, VP Corporate Communication Betsson AB
+46 (0)73 600 85 00, pia.rosin@betssonab.com

More News​

”Bernie” om att jobba åt travets mäktigaste – Expressen

I över tjugo år har Björn ”Bernie” Norén haft travsportens finrum som sin arbetsplats.  Först som hästskötare och sedan som hjälptränare i omgångar åt två av världens främsta travtränare. Numera är han manager åt Knutsson Trotting men utöver det så vill han bara sprida så mycket kunskap han kan om

Read More

Sebastian K. i centrum

Svenskfödde Sebastian K. är mest känd för sitt absoluta världsrekord. I natt tog han sin största seger som avelshingst när dottern Next Level Stuff vann Breeders Crown på Hoosier Park. Sebastian K. tog sin största titel i natt som avelshingst när hans treåriga dotter Next Level Stuff vann Breeders Crown.

Read More

NetEnt enters West Virginia as the first independent content supplier

Following a successful technical integration with DraftKings and approval from West Virginia Lottery Commission, NetEnt launches a selection of games as the first non-proprietary game studio in the newly regulated market. NetEnt continues to increase its footprint in the US. With its globally esteemed portfolio, including titles such as Starburst,

Read More