Scout Gaming has entered into an agreement with AB Trav & Galopp, ATG (the Swedish Horse Racing Totalisator Board), Sweden’s largest gaming operator measured by turnover.
The companies have agreed to jointly launch Scout Gaming’s award-winning DFS product on ATG.se with a soft launch aimed at the second quarter 2021, followed by a wider marketing push in the third quarter, in time for the start of English Premier League and other major European sport leagues.
ATG is owned by the Swedish trotting and thoroughbred associations and was the exclusive provider of horse betting on the Swedish market from 1974 until the end of December 2018. When the Swedish market re-regulated in 2019 the company was able for the first time to expand into other product verticals such as sports betting and casino. ATG has since quickly proven to be successful in what is a highly competitive online gaming market – having held the largest market share of the total gaming market in 2019 and engaged over 1.3 million customers in the Swedish gaming market. This is the first time a major leading operator launches Scout Gaming’s DFS product on the Swedish market.
“I’m very excited to have the privilege of launching our fantasy sports product on ATG.se, thus reaching a wider potential player base than ever before. ATG has in a short time proven to be very agile in its expansion into new products, therefore not a surprise when they now are first to seize the opportunity of being early mover in a fast-expanding trend within fantasy sports ”, comments Scout Gaming’s CCO, Joakim Renman.
“We try to constantly offer our customers exciting new experiences and are keen to add fantasy sports as, what we hope will be, a key vertical offering for ATG moving forward. We have watched this game format grow in popularity around the world and believe that Swedish customers will also appreciate this exciting product. With our almost 50-year legacy of offering pool games and recent expansion into sports betting we believe that we have primed for a successful rollout of daily fantasy sports to the Swedish sports audience”, comments ATG’s Head of Sports Betting, Christian Erlandsson.
The agreement is expected to have a moderate to high impact on Scout Gaming’s revenues from the second half of 2021 onwards.
For further information, please contact:
Joakim Renman, CCO
Tel: +46 709 931 373, email@example.com
Billy Degerfeldt, CFO & IR
Tel: +46 707 581 668, firstname.lastname@example.org.
ATG has since 1974 delivered excitement and entertainment with quality to the Swedish people. The vision is to deliver the world’s best gaming experiences. The offer is: exciting gaming experiences in a neat and smooth way. By neat is meant that ATG cares and takes responsibility; to offer a decent gaming experience in a reliable environment. The group offers betting on horse, sports and casino games. ATG is available from more than 1 800 agents, in digital platforms and on almost 40 trotting and thoroughbred racetracks around Sweden. The Group’s net gaming revenues in 2019 were SEK 4.4 billion. AB Trav och Galopp (ATG) is owned by the Swedish trotting and thoroughbred associations. Read more at: https://omatg.se.
About Scout Gaming Group
Scout Gaming Group is a multiple award-winning licensed and regulated premium provider of B2B fantasy sports & betting. The company offers a flexible and customizable network-based fantasy sports solution coupled with sport game innovations such as Player Matchups, Player Odds & Pick’em Jackpot. The Scout Gaming Platform (SGP) has support for all major sports and leagues & delivers a unique real-time entertainment experience. The Group is headquartered in Stockholm, Sweden with development and operations in Bergen, Norway, and Lviv, Ukraine and Malta. Scout Gaming is listed on the Nasdaq First North Growth Market and the Certified Adviser is Redeye AB. Contact details: Certifiedadviser@redeye.se, +46 (0)8 121 576 90. For more information, please visit: www.scoutgaminggroup.com.
This information is information that Scout Gaming Group AB is obliged to make public pursuant to the EU Market Abuse Regulation. The information was submitted for publication, through the agency of the contact persons set out above, at 08.00 CET on 22 February 2021.