Sportal Sweden is acquired

SPONSIO LTD, LADBROKES’ NORDIC PARTNER, BUYS SWEDEN’S LARGEST INDEPENDENT SPORTS SITE Sponsio Limited, the Nordic marketing and PR partner for Ladbrokes world wide betting today announces the acquisition of Sportal AB. The purchase of Sportal is part of Ladbrokes’ Nordic strategy to get closer to Swedish sports as well as to the media channels that provide sports content. www.Sportal.se is Sweden’s largest independent sports site and was part of the pan-European network of eight Sportal sites. Sportal was the main sponsor of Euro2000 and held the prestigious assignment to develop and operate the official Euro2000 site (www.euro2000.org). The Euro2000 site

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